| Cause Marketing 2010: Exploring strategies for your business & community |
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Friday, May 21 2010, 8:00am - 12:30pm |
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Friday, May 21, 2010 at
University of Southern Maine
8:00 AM - 12:30 PM
Scheduled
to present
Carol
Colson, Senior VP & Director of
Community Relations & Communications, Bangor Savings Bank
Jodie
Lapchick, Cause Branding
Specialist, Lapchick & Co.
Alex
Steed, Communications Specialist/Steed 2010
The Maine Marketing Association's annual
May seminar, Cause Marketing 2010: Exploring strategies for your business
and community,
will be held at the University of Southern Maine's Lee Auditorium in
Portland on Friday, May 21st from 8:00 AM to 12:30 PM.
Cause
marketing involves the cooperative
efforts or alliance of for-profit businesses with non-profit
organizations for mutual benefit. Cause marketing can also refer to
the
general marketing efforts of social or charitable causes and
fundraising
campaigns. In the past decade, cause marketing has gained traction on
the web - with online charity auctions and more recently, social
media.
The Maine Marketing Association
has
gathered three experts in the field to present topics in cause
marketing. These will include:
About
the speakers
Carol
Colson is Senior Vice
President and Director of
Community Relations and Communications for Bangor Savings Bank. A
lifelong volunteer, Carol has served on numerous boards in eastern
Maine
and has been heavily involved with the Bangor Region Leadership
Institute. She has been the presenter at a number of events on topics
around career aspirations for young women, networking, relationship
building, and volunteerism. She is a G. Clifton Eames Leadership
Award
Recipient and has
been recognized by the State of Maine Senate and House of
Representatives for outstanding volunteer leadership in her
community.
Carol was instrumental in bringing the award-winning documentary, The
Way We Get By, to members of congress, for Oscar consideration,
and
sold-out screenings for thousands. DVDs of this film will be
distributed to seminar attendees.
For over 10 years, Jodie
Lapchick was the creative force behind
Lapchick Creative, a strategic marketing and communications firm in
Portland. As creative director, Jodie played the lead role in
developing
many well-known
regional brands,
and used her conscious leadership skills to facilitate strategic
alliances between non-profit and for-profit clients. Respected
throughout New England for its team approach and positive
culture, many of Jodie's former colleagues are superb marketing
professionals who
continue to work with her today on a freelance or contract basis.
Since
founding Lapchick & Co., Jodie's focus is
exclusively on those marketing
disciplines that will produce a better world, with her primary
concentration on cause branding. She is a long-standing member of
Maine
Businesses for Sustainability and a
member of the Cause Marketing Forum, Maine Association
of Nonprofits, Maine Women's Fund's Women Standing Together, and
many cause-related social networking groups.
Alex Steed
is a communications specialist and community manager. He serves on
the
boards of Greendrinks and MaineShare, and he sits on the Steering
Committee of the League of Young Voters. He is presently running as an independent candidate for the Maine
House of Representatives in District 99 (Cornish, Limington, Sebago,
Baldwin, Denmark). Steed also teaches a class on internet-aided
activism
at the University of Southern Maine.
REGISTRATION
Members: $22
Non-members: $34
Student Members/Student Non-Members: $15
USM faculty/staff: $15
(please contact us to use the student non-member or faculty/staff option)
The registration link appears at the BOTTOM OF THIS PAGE.
(members - make sure to login to get the discounted rate)
Registration
includes continental breakfast, parking, refreshments, and giveaways.
LOCATION
The
seminar will be held at Lee Auditorium
in the Wishcamper Center, part of USM's Muskie School for Public
Service.
34
Bedford St
Portland, ME 04101
Detailed
directions are HERE
Visitor parking is in the parking garage in the Abromson Center, located directly to the right of the Wishcamper Center.
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