Harnessing the
Power of the Internet for Marketing
5 Steps for
Integrating Your Current Marketing into the Dynamic World of Online
Marketing
Carole Mahoney of Mahoney Internet Marketing
Carole Mahoney, President and CEO of Mahoney Internet Marketing in
Portland, will speak at the June 23rd Lunch & Learn. The event will
take place at TechMaine in Westbrook from 11:00 AM to 1:00 PM. Lunch is
included in the entrance fee.
Internet Marketing - is it Facebook, Twitter, LinkedIn,
Google Buzz, SEO, PPC, Email, Blogging? How about - none of the above?
Internet Marketing is still marketing. Each of the tactics listed
are
part of the online marketing mix, which ones you use (and how you use
them) depends on your business and your customers - not what the latest
fad or trend is.
In this workshop, you will learn what essential 5
steps are necessary to successfully integrate and implement an internet
marketing plan for your business:
Research: Your market,
your competitors, your customer's keywords and buying preferences.
Plan:
Your business goals & key performance indicators, marketing
objectives & strategy, customer experience mapping and conversion
scenarios.
Implement: Campaign launch, design updates, analytics
& technology enablers.
Measure: What happened, where,
why and how to use the data to improve the strategy.
Optimize:
Update the strategy and campaigns and repeat.
Carole
Mahoney is President and CEO of Mahoney
Internet Marketing in Portland, Maine. She founded the company with
one goal in mind: Bring the focus back to
the customer and their experience while helping businesses achieve a
measured return on investment in all their marketing efforts.
Every business is unique, each with their own challenges and
obstacles to overcome. Businesses in various industries, from small
start-ups to established corporations have achieved measured success
with their internet marketing. Her process has given them not only a
plan for success, but a way to learn more
about their customers, their industry, and their own business.
Registration
All registrations include lunch. Parking is free. TechMaine is located
at 506 Main Street in Westbrook, Maine. The special summer rate for
members and students is $10.00. The non-member rate is $25.00.
|
Events 
