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James H. Drummond to
speak
at upcoming Lunch & Learn - March 17, 2010
The
Maine
Marketing Association is pleased to announce that author James H. Drummond, who is currently
working on the second edition of the popular
marketing book - Marketing's 10 Deadly
Sins (and how to avoid them) - will be sharing his insights
at
the upcoming Lunch & Learn. The March 17th Lunch
& Learn will be held at TechMaine, 506 Main Street in Westbrook. The
80 minute presentation will begin promptly
at 11:40 AM, with registration and networking beginning at 11:00. Lunch
is
included in the program fee.
About the seminar
Even those of us who consider ourselves marketing experts
need the occasional reminder of what to do - and what to avoid - as we
go about
our daily jobs. In fact, often we get so lost in the process of doing
our
jobs and playing politics, that we lose sight of the basics.
Jim will address what marketers do over and over, often without
realizing it, that they sabotage their own efforts. He will demonstrate
how
much of
the money spent on "marketing activity" is wasted and fails to
attract customers. He will also present a look at marketing as a
holistic
activity that encompasses the entire business enterprise, with
real-world
examples that supports this approach. Jim's insights, gained from an
extensive
professional career in marketing, will be presented in an amusing,
informal and
yet highly informative format. The presentation will address the
following five
key topics:
1. Failure to understand the marketing process
2. Failure to clearly identify the product or service
3. Failure to incorporate current demographics in
marketing strategy
4. Inconsistency of message
5. Emphasizing creativity over effectiveness
So whether you are an old marketing pro - or you are new to the
industry and suspect there is more to marketing than the four P's
(product, price,
placement and promotion) you learned about in college, you will leave
with a
better understanding that everything matters - demographics, strategy,
fulfillment, capture, branding, attraction and retention. You'll learn
from the
mistakes of others - and see how you can develop a simple, yet effective
avoidance strategy that provides guidelines for corrective action you
can
execute at any level in your organization.
To register
Networking and
registration for the seminar, which is open to both MMA members and
non-members, begins at 11:00 AM. The presentation starts promptly at
11:40 and
ends at 1:00. The cost for lunch is included in the fee: $15 members,
$35
non-members, $10 students. TechMaine members may also attend at the MMA
member rate (please
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to use
this option). For more information
or to register for
the Lunch & Learn, please click HERE.
Be sure to
register by March 12 to reserve your seat. Any attendees who
join the MMA at the Lunch & Learn will qualify for the discounted
$15 fee.
Membership is just $89 for a full year. If
you are already an MMA member, please make sure to login to our website
before registering in order to receive the member/student discount.
About
James H. Drummond
Jim has
created marketing programs and training materials for clients as diverse
as
Starbucks, The Edison Electric Institute, US Department of
Commerce, Sears, Worldspace Corporation and Scottish Hydro-Electric.
A former
broadcast journalist, Jim is an award winning author and pubic speaker.
He
attended the University of Florida on a journalism scholarship and holds
an MBA
from Britain's highly regarded University of Edinburgh. His master's
dissertation on relationship marketing received honors designation and
became
the basis for his bestselling book.
Jims' work
has been called highly original, thought provoking and challenging to
conventional wisdom.
Here are a few
reviews of the first edition of Marketing's
10 Deadly Sins:
"Jim Drummond's latest book is
a must-read for any business looking to differentiate themselves,
regardless of
industry or market position. In the same style as Seth Godin and Guy
Kawasaki,
Jim Drummond captures his audience with a light touch and strong sense
of
humor. Many books on the current business how-to shelves focus on the
how-to... rather than the how-NOT-to. One of this book's rules of thumb
regarding
customer retention is "The closer to the front lines, the better the
view." This may also apply to the author as he brings us to the front
lines through his collection of case studies and experiences that
illustrate
exactly what companies should not
do."
"Marketing's 10 Deadly
Sins is a winner! The comprehensive, easy to understand and use
tools so well
described here can enable any one or any group to get to break through
understanding on the purpose and execution of brand potential in this
tough,
consumer driven marketplace."
"Marketing's 10 Deadly Sins is a
real page-turner. For
virtually anyone involved in marketing, advertising or business in
general,
it's a must read. Once you start, you won't put it down. The
combination of object lessons and 'real world' applications and
examples makes the book not only informative, but a fast-paced,
enjoyable
experience."
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